![]() ![]() The three wanted to create a company that had a "true commitment to its community, to promoting sustainable agriculture, and to maintaining a progressive workplace," according to the company's web site.Īll three men were veterans of the grocery business: Amy had owned another Portland-area chain called Nature's Northwest until he sold it to General Nutrition Corporation in the mid-1990s. ![]() Their plan was ambitious: To become a key player in the Portland grocery field with five stores serving Portland neighborhoods by 2001. Their mission was to make people aware of healthy food and the benefits of sustainable agriculture. In 1999 Brian Rohter, Stan Amy, and Chuck Eggert, with the backing of their families and about 50 friends, opened the first New Seasons Market in Portland, Oregon. New Seasons also has a socially responsible ethic that permeates every level of its business. About 11 percent of its product mix is produced locally. Approximately two-thirds of each of its six stores' product mix is natural or organic, while the remaining products are conventional brands. New Seasons Market has carved a niche for itself in the Portland grocery store market, carrying a wide range of natural and organic products, grown or produced in the Northwest, alongside basic brand-name products. ![]()
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