It was one of the youngest models in Cartier’s timepiece portfolio, but it is also among the most well-known watches they’ve released. Moving on to the star of the show, the Cartier Roadster was launched in the early 2000s. At present, there are multiple variations of the Cartier Tank, aside from the Tank Américaine, such as the Tank Française, Tank Louis Cartier, and Tank Solo. The elongated structure and use of geometrical components made it a very distinct timepiece. This watch is a representation of Cartier revolutionising a classic piece in order to entice more people. In 1989, only four years after releasing Pasha de Cartier, they released a new version of the Cartier Tank called the Tank Américaine. Cartier roadster chronograph series#As of now, this series consists of quintessential yet uniquely-Cartier watches that aim to exceed the realm of watchmaking. It is based on a previously commissioned piece for Pacha of Marrakech, which included a waterproof feature and the iconic Canteen crown. In 1985, Cartier launched the Pasha de Cartier, which also originally dates back to the 1940s. Moreover, this watch was a rather successful attempt at creating a piece that is equally sharp and delicate. It has a very unique yet flexible design that is heavily inspired by the animal it’s named after. In 1983, Cartier launched the Panthére de Cartier, which revolves around the concept of jewellery watches. Regardless, the Santos de Cartier remains to be a consistent line in Cartier’s array of collections today. This piece got mixed reactions from people as some said that it was Cartier’s attempt at offering more “affordable” watches in comparison to their previous ones. In 1978, they released a new Santos de Cartier watch that featured a steel and gold bracelet. Moving on to more modern times, Cartier stayed true to its roots by launching modern-day versions of pieces they created decades prior. From then on, Cartier would continue to design and create innovative timepieces even after the death of the man behind the iconic watches, Louis Cartier (the first grandson). This watch took inspiration from war tanks used during the First World War. In 1911, they would launch the Santos de Cartier based on the piece designed for Alberto Santos-Dumont years prior. Soon after, Cartier came out with one of their most popular models called the Cartier Tank. In the end, Cartier manufactured a wristwatch paired with leather straps for Santos-Dumont, which also boosted the popularity of wrist-worn timepieces back then. He asked for a watch that he could wear without worrying about the additional weight while flying his dirigible. One of the first timepieces Cartier created was for the aviation legend, Alberto Santos-Dumont. This was obviously a high honour that would ultimately lead to one of the reasons behind Cartier’s prestigious reputation at present. Shortly after opening a shop in London, Cartier was given the title ‘Jeweller of Kings, King of Jewellers’ by King Edward VII of England. This would further expedite the brand’s extension to other countries. Through the years, many people of high status, including royalty and aristocrats, would travel all the way to Paris just to purchase jewellery from Cartier. It would eventually become a family business in which Louis’ own grandchildren (Louis, Pierre, and Jacques) spearheaded the expansion of the brand overseas while simultaneously cultivating its reputation in France. It was founded in 1847 by Louis-François Cartier who took over the jewellery workshop of his master. Cartier: More than a Century of HeritageĬartier’s history dates back to as early as the 1800s. In this article, we’ll be tackling more about Cartier as a timepiece manufacturer and one of their iconic collections, the Cartier Roadster. With their unwavering reputation in the jewellery industry, people often overlook their impact and contributions in watchmaking. Nowadays, Cartier is often affiliated with high-end jewellery, given the immense popularity of their products like the Love Bracelet or the Trinity de Cartier ring, and a whole lot more. On the other hand, in terms of jewellery, Cartier is one among the many well-recognised top-tier manufacturers out there. Meanwhile, when it comes to timepieces, there is no denying that Rolex is at the forefront of the luxury watchmaking world. Regardless, there are specific names, in different categories, that immediately pop up when the word luxury is involved.įor example, Gucci is one of the most popular stores for high-end bags, shoes, and apparel. This may be because of the sheer popularity of the brand or because they’ve contributed so much to the luxury industry that they are just often associated with it one way or another. When it comes to luxury products, there are always certain brands that come to mind first.
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